ROYAL INSTITUTION

Project context

The Royal Institution (Ri) is an independent charity, which has been dedicated to connecting people with the world of science for over 200 years. It is undergoing an exciting period of change and thinking about its future.

To inform its new strategic direction the Ri wished to find out more about its current and potential audiences. They commissioned Barker Langham to undertake an audience segmentation and engagement analysis in November 2016.

Role

I led the management of the team and their work at Barker Langham, acting as client contact, conducting interviews with high-level external stakeholders, and writing sections of the final report. In doing so she collaborated closely with a research manager, a team of researchers, graphic designers and external consultants, as well as members of the client team.

I encouraged the Ri’s use of a Story of Change methodology to consider the work within a wider context of the organisation’s redefined mission and desired impact.

Impact

The work resulted in a 120-page report, submitted in March 2017, which captures the research, new audience segmentation, analysis of target audiences and potential ways to engage them. This is informing the Ri’s new strategic direction and future planning.

Date: Nov 2016 - Mar 2017
Client: Royal Institution
Project and Content Management: Devorah Moritz for Barker Langham
Audience research and analysis: Barker Langham